Client: Paper Source Bishop Ranch
Date: February 2020
Brief: Use "Spring Into Action" marketing promotion typography and visual assets to inspire outdoor A-frame design. Use chalkboard marker products being sold in the store.
Techniques: traditional drawing skills and calligraphy
Tools/Software used: chalk board markers
Each Paper Source location has an outdoor A-frame sign that is changed 2-4 times per month. After Valentine's Day, corporate directed to promote the new seasonal advertisement "Spring Into Action". For typography, the main focus was "spring" and "action" which are in a script cursive typeface, and then smaller sized sans serif typeface was used to complement the highlighted words. Additional flower header is based off of flower motifs from products sold in-store.
before
after