Rogue Foods is a grocery subscription company focused on reducing food waste in America.
For this company, a logo was created, and a print advertisement campaign was made to include a direct-mail postcard and brochure.
Adobe Photoshop, InDesign, and Illustrator were used in tandem to recolor photos, create supplementary food graphics, and a graph to facilitate an ordering guide.
One vital piece of feedback given was to reduce text size and imagery for better readability. Once editing happened, greater white space was used to support the most necessary information in each piece. Thus, the reduction of unnecessary elements improved the effectiveness and readability of the design.
Altogether, the repetition of colors, typography, and text size helped convey who the brand is and encouraged behavior to act quickly on their products.
Software used: Adobe InDesign, Photoshop, and Illustrator
As part of a social media marketing plan, this is an Instagram post educating followers about food waste, which gives correlates to the client's brand and gives incentive to try out the company's grocery products.
This brochure mainly targets an audience who prefers written and tangible instructions on how to obtain products from this online grocery subscription company. Through InDesign, a key feature added to help organize the many products the company sells is creating a table and using the paragraph styles to repeat typeface, justification, and text effects.
FRONT
BACK
Below is direct mail postcard that focuses on the photograph of the product and informing a select audience that the company's product is now available to them. On the backside, the placement of postage and address follows USPS mailing guidelines.
FRONT
BACK