Client: Lil' Guppies Scuba School
Date: April 2024
Brief: Redesign the client's new logo follow current trends. The target audience are families with children from 2-18 years old. Create a full color logo, reverse logo, colors, typography, examples of how and not to use the logo, a rationale, and mockups for a brand style guide.
Tools/Software Used: Adobe Illustrator, InDesign, Photoshop, Fresco and XD
Lil’ Guppies Scuba School is a school that teaches water safety, swimming, and scuba diving to children from 5 to 18 years old.
Design first started with researching the company, symbols, and colors. Adobe Fresco was used to sketch design and then imported into Illustrator for the final logo design. One key feature that led the design was incorporating the family audience with the usage of rounded edges seen in the typography and repeating this motif in the logo’s mask. Lastly, Adobe InDesign was used to create a 28-page style guide and made into a presentation with Adobe XD for website viewing.
Overall, directions to create a logo and style guide with specific pages of a title page, Table of Contents, logo, colors, typography, proper logo usage, improper logo usage, and a rationale were achieved.
In addition, feedback was appropriately incorporated to improve hierarchy in typography and repeating paragraph styles.
A-frame outdoor sign
Kids t-shirt design