Client: Get LIT Festival of Books
Date: October 2024
Brief: Create an integrated digital campaign that promotes the 3rd annual Get Lit Festival of Books in Boulder, Colorado using the client's design brief, style guide, and 4 audience personas. Specifically create: an email blast, two display ads: 728 x 90 px and 600 x 300 px, two social media ads: 1080 x 1080 px (Facebook post) and 1080 x 1920 px (for an Instagram Story), and a landing page.
Tools/Software used: Adobe Illustrator, Adobe Photoshop, and Canva
Email Blast
Digital Display Ads
728 x 90 px digital display ad
Typography:
Adobe Forma DJR Bold
Adobe Poppins Light
Adobe Handwriting Frank
Color Palette:
Teal - HEX #007072
Gold - HEX #f29426
Flame - HEX #d94f05
Light Pink - HEX #f4e2de
Dark Grey - HEX #414042
300 x 600 px digital display ad
Social Media Ads
1080 x 1080 px social media ad
Target Audience: men
1080 x 1080 px social media ad
Target Audience: women
Landing Page
1920 x 4000 px