Client: Paper Source Bishop Ranch, San Ramon, CA
Date: February 2020
Brief: Draw a Valentine's Day seasonal design promoting the store's current products that appeals to the targeted 18-35 year old female clientele that is creative, self-reflective, social, and busy with school or work.
Techniques: traditional drawing skills and calligraphy
Tools/Software Used: chalk board pens
To promote Valentine's Day and feature products, inspiration was taken from bullet journals sold in store, and later sections were inspired from other seasonal products: the "Loveable Llama Valentine Card Kit" and various JellyCat Amuseable plant plushes. First, the calendar and box outlines were drawn first to organize proportion and size of each design. Then decoration imagery was added, such as the llama, inspired from a product sold in store.
Later, I captured a photo of the design, wrote copy, and posted it on the store's official Instagram account https://www.instagram.com/p/B8b58tVHO8c/ with manager approval. This static Instagram post was the highest liked photo (43 likes) received up to that point when the store first opened in November 2019 and closed late March 2020.
Posted on Instagram February 11, 2020
Final design
inspiration: Seasonal Llama craft kit sold in store and online
hand drawn llama
hand drawn lady meditating